30. September 2014
Waldemar Behn to present upgraded Dooley’s Cream Liqueurs in Cannes as it expands its presence in global travel retail
Family-owned German liquor company Waldemar Behn GmbH will focus on an expanded range of products at the TFWA World Exhibition in Cannes this year, including a new look for Dooley’s Cream Liqueurs.
“We are not resting on our laurels. We have been very focused on upgrading our design and presentation on our other very important product range in Global Duty Free/Travel Retail, Dooley’s Cream Liqueurs,” said Rüdiger Behn, Managing Director of the company, which earlier this year bought premium DANZKA Vodka, a leader in the travel retail channel.
“As Dooley’s Original Toffee Cream Liqueur is certainly the most awarded cream liqueur of the world we have carefully upgraded the design of the bottle, the logo, and the entire look of the range and have been very focused on creating a conceptual approach. We are so excited to present the new range on our stand H52 Green Village later this month,” says Rüdiger Behn. “Dooley’s Creams is currently mainly a European selling brand but we already have noted increased interest following our acquisition of DANZKA Vodka, clearly we hope for some spin off.”
“We look forward to present the Dooley’s range on our stand together with DANZKA Vodka,” Rüdiger Behn adds. “Two brands devoted to the DF/TR business in contemporary design and modern marketing strategy. This will be a good week.”