6. March 2014
Tax Free by Heinemann and Waldemar Behn bring the après-ski mood to Copenhagen Airport
Tax Free by Heinemann and Waldemar Behn bring the après-ski mood to Copenhagen Airport with Danzka vodka and Dooley’s
Hamburg/Copenhagen, 6 March 2014
You don’t need a mountain backdrop or powdery snow to recreate that après-ski mood – and only the drinks need to be chilled. For the entire month of March, the largest of the six Heinemann Tax Free shops at Copenhagen Airport will be staging an exclusive promotion themed on skiing and other winter pleasures in partnership with Waldemar Behn, producer of unique spirits.
Travellers visiting the elegant Danzka Vodka bar, which is situated in a large promotional area, will be invited to sample various types of the premium vodka – either neat or mixed with flavours ranging from grapefruit to cranberry. In fact all six varieties of the vodka (which has its roots in Denmark) are included in the Heinemann Tax Free product range. Its unmistakable aluminium bottle not only makes for fast cooling, but also lends itself to secure travel. What’s more, passengers can look forward to one of the world’s most awarded cream liqueurs: Dooley’s Original Toffee Cream Liqueur. The vodka-based cream, which blends Belgian toffee with Dutch cream, is best enjoyed neat or on the rocks; it’s also an insiders’ tip among cocktail aficionados. Because of its low fat content, Dooley’s makes an excellent basis for sophisticated cocktails and other long drinks.
Throughout the campaign period, customers purchasing a bottle of Danzka Vodka or Dooley’s will also receive a free gift in the form of a pocket-sized bottle.
Meanwhile keen skiers – and newcomers to the sport who’d like to experience the feeling of strapping on skis – can tackle a virtual piste thanks to an in-store ski simulator. The best skiers
will be in with a chance of winning a high quality, hand-filled quilted jacket by Yeti. The specialist producer from Görlitz (Germany) showcases more outdoor style in the Brand Box, which belongs to the Heinemann Tax Free shop. The Brand Box is transformed into a pop-up store during March.
Full service for all air passengers
In April 2013, six innovatively remodelled and redesigned Tax Free shops operated by Gebr. Heinemann Retail ApS, a subsidiary of Hamburg-based Gebr. Heinemann, opened their doors at Copenhagen Airport. As well as leading international brands at attractive prices, all stores feature a clear layout and special promotional spaces for surprising new products and ranges. Heinemann and Copenhagen Airport conduct regular reviews to confirm passengers save cash on their purchases. In the Tax Free shop, all perfumes and cosmetics in the regular range are offered at a guaranteed 20 percent discount on normal High Street prices in Denmark.
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