DANZKA Vodka to launch in the U.S. Virgin Islands through Glazer’s Premier

Eckernförde/Copenhagen, 22 May 2014
Waldemar Behn GmbH is very pleased to announce that it has launched its award-winning DANZKA Vodka in the U.S. Virgin Islands market through leading distribution company Glazer’s Premier Distributors, LLC. The first orders have already been shipped and will be on shelf in domestic and duty free outlets in St. Thomas, St. Croix and St. John beginning in June.

“We are particularly pleased that Danish DANZKA Vodka, established as it was in Copenhagen, will now be available in the Virgin Islands, with its strong and colorful Danish history and heritage,” commented Torben Vedel Andersen, Waldemar Behn Global Sales Director.

“DANZKA is a perfect fit for the Virgin Islands, which for generations was part of Denmark as the Danish West Indies, until it was sold to the United States in 1917. You can see the Danish heritage throughout the islands, from the names of the streets to the design of the historic buildings, just like you can see the Danish heritage in DANZKA Vodka,” Andersen adds.

Liz Zimmermann, President of Glazer’s Premier Distributors, comments: “We are very pleased to add DANZKA Vodka to our portfolio and see it as a traffic source. The fact that it is not available in the U.S. domestic market makes it very attractive to our American travelers and we will be featuring the brand in the downtown Charlotte Amalie duty free stores. We also like the distinct aluminum bottle which allows it to travel well, another plus for the cruise passengers that visit the Virgin Islands.”

Glazer’s Premier Distributors is one of the leading spirits distributors in the U.S. Virgin Islands, representing major brands for Beam Global Spirits (Beam Suntory), Pernod Ricard and The Patrón Spirits Company, among others.

Famous for its smooth taste with slight notes of citrus fruit and whole grain, award-winning DANZKA Vodka, established in Copenhagen, has been produced since 1989. It is made from the finest whole grain and pure water. The family-owned German company Waldemar Behn GmbH acquired DANZKA Vodka, the world’s best traveling vodka, in 2013.

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