30. November 2013
Waldemar Behn doubles stand size in Cannes to focus on new acquisition DANZKA Vodka
German family liquor company Waldemar Behn GmbH is bringing a full range of its award-winning spirits to its new larger stand at the Tax Free World Exhibition in Cannes, highlighted by its newest acquisition DANZKA Vodka.
“We are very proud to present DANZKA Vodka that we acquired late spring ,” says Rdiger Behn, anaging Director. “We have doubled our stand sie as to be able to present DANZKA Vodka in the way we wish it to be seen by the Duty Free and Travel Retail business worldwide. DANZKA Vodka – vodka with attitude – is a premium brand totally committed and devoted to this business.”
“DANZKA Vodka – the world’s best traveling vodka – is one of the leading vodkas in global duty free and travel retail and is available on all continents and with literally all major duty free operators,” added Torben Vedel Andersen, Global Sales Director, who joined Waldemar Behn GmbH in May, when the company acquired the brand. “DANZKA Vodka has now found a final home with this great company and it is very special for me to follow my darling brand on its continued ourney to success.”
The DANZKA Vodka brand will be displayed at stand no H52, Green Village, together with a focused range of Waldemar Behn’s other unique brands, dedicated to Global Duty Free and Travel Retail.
“We have been working hard to upgrade and fine-tune the communication platform to reflect the true attitude of DANZKA Vodka,” added Rdiger Behn. “We look forward to presenting this to all our friends and customers.”
Already known globally as the “Vodka with Attitude,” DANZKA Vodka is continuing its expansion with new airport listings in Asia, America and Russia in view.
“ur new marketing launch in April has strengthened this position and already works very well for the Travel Retail business,” says Rüdiger Behn.