30. September 2014
Dooley’s showcases new design, new flavor for the first time at the IAADFS Show in Orlando
German spirits company Waldemar Behn introduced a dynamic new design for its Dooley’s Original Toffee Cream Liqueur to its customers at the TFWA World Exhibition in Cannes. “Beyond luxury” is the new payoff that fits perfectly to the new design, the extraordinary content and the fantastic unique artwork around. The response to the new design for Dooley’s, the most awarded cream liqueur in the world, was overwhelmingly positive.
“In Cannes we presented the new close-to-revolutionary design of the Dooley’s family. The reaction was marvelous and the feedback was overwhelming. And we are sure to received similar feedback when presenting Dooley´s first time on IAADFS in Orlando. We are certain that this new design matches the high quality of the content. Dooley’s Original Toffee Cream Liqueur is a superb blend of Belgian toffee, Dutch Cream and Vodka,” says Waldemar Behn President Rüdiger Behn.
More awards roll in
Dooley´s continues to add to its award-winning reputation, with the Cathay Pacific Hong Kong International Wine & Spirit Competition honoring Original Toffee Cream Liqueur with a Gold Medal in October and the 2013 LIQUEURS MASTERS bestowing a Gold Medal in the cream segment in November. The Cathay Pacific committee highlighted especially the outstanding taste and uniqueness which is the benchmark in its category.
New seasonal flavor introduction
The Dooley’s portfolio is also expanding. Behn has introduced its latest seasonal flavor, Dooley’s Winter Chocolate, which is already a big seller in the North European market where it was tested this year. Dooley’s Winter Chocolate joins its seasonal flavor Dooley´s Tropic Summer. Winter time. Summer time. Coffee Time. And any time. That’s our new four seasons,” comments Rüdiger Behn. “It’s always summer or winter somewhere. The season flavors will be available all year round. Follow the seasons. “ “Dooley’s Winter Chocolate was a real positive surprise, not just due to the design, but most importantly because of the contents. So Winter Chocolate is already testing positively at the border shops on the Danish-German border where we have had reorders,” he comments.